Greenlabelling
Greenlabelling is a practice where marketers label a product or service as “green” or sustainable.
However, closer scrutiny might reveal that such claims are misleading or only partially true.
This form of greenwashing is widespread, making it challenging for consumers and businesses to differentiate among the myriad of environmental labels and initiatives in the market.
Many terms, such as “bio”, “natural”, “green”, and “eco-friendly”, are often ambiguously used, complicating the understanding of their genuine meaning and value.