immagine copertina sfridoo

The company


Sfridoo, Turn waste into value

Sfridoo is an Italian startup founded in 2017, which helps companies transition towards a Circular Economy. It operates in the waste management sector, helping businesses find the best possible way to use their waste, scrap and leftover materials. It does this by using an innovative technological tool to help businesses work together within the B2B sector so they can better use their waste and begin the shift towards a Circular Economy.
sfridoo startup economia circolare
our story

The story of Sfridoo from the idea to today

Check out our achievements


• Company tutors and part of the training of the course Jece – Junior Expert in Circular Economy – the first Higher Technical Education and Training (Ifts) course for technical experts in circular economy. The course funded by the European Institute for Innovation and Technology (EIT) is led by Art-ER and Centoform. Jece is authorized by the Emilia-Romagna Region to issue a certificate of higher technical specialization, corresponding to the 4th level of the European Qualifications Framework| Bologna, January 2021;


• Startup selected for the call Circularity goes digital and participation in the Demo Day. Event promoted by Intesa Sanpaolo Innovation Center, Cariplo Factory, Microsoft and realized by Circular Economy Lab (CE Lab) | Milan, December 2020;

• Participation in the event SPINN4C innovation scouting program promoted by Netconsulting on behalf of a group of CIOs of the main Italian industrial companies, aimed at facilitating the meeting between supply and demand of technologies on the market | Milan, December 2020;

• Release of the Cloud-based software Rifiutoo to support waste producers in optimizing the residual component | Bologna, October 2020;

• Launch of the format “Circular Economy For All” | Bologna, May 2020;

• Winner of the incubator Le Serre di ART-ER, called by ART-ER S. Cons.p.A. | Bologna, February 2020;

• Opening with Confindustria Marche Nord of the desk dedicated to Circular Economy for all associates | Ancona, 01 January 2020;


• Participation with stand at the FARETE 2019 fair Bologna, September 2019;

• Selected from more than 100 Italian Startups for access to the Get it! x CGM, Welfare, Environmental Action and Smart Technologies. The Cariplo Factory open innovation initiative in which Sfridoo presented together with 12 finalist Startups | Milan, July 2019;

• Startup speaker at the event organized by CEPRA S.r.l. for the event promoted by Confindustria “Associati per Associati” with the intervention of the arch. Mario Lazzaroni, CFO and technical manager of Sfridoo “By-product case studies and analysis of the closure of cycles” | Bologna, June 2019;

• Startup speaker at the event organized by the Selex Group (Famila, C + C for cash & carry, Dpiù, …) on the topics of Open Innovation | Trezzano sul Naviglio, June 2019;

• Winner of the R2B Smau Bologna call for entries to the fair on technological innovation at Bologna Fairs 6-7 June 2019 | Bologna, June 2019;

• Official guest of the Executive MBA of the 24 hour business school along with Tondo | Milan, may 2019;

• Official guest at the Circular Economy Forum 2019 sponsored by Tondo and held at the Catholic University of Milan |Milano, febbraio 2019;

• First place in the accelerated course at Le Serre di Aster, sponsored by ASTER S. Cons.p.A | Bologna, gennaio 2019;


• Official guest at the event Experiences of Industrial Symbiosis, where it was voted to be a future success. The event was held by: Area RIDEF, Consiglio Nazionale delle Ricerche (CNR), Technology Transfer System Srl (TTS), Scuola Universitaria Professionale della Svizzera italiana (SUPSI) | Rimini, november 2018;

• Participated in and had a stand at the Ecomondo 2018 | Rimini, november 2018

• Finalist for the InnovA competition held by Digital Magics, in collaboration with Siderweb | Brescia, September 2018;

• Winner of the Climate-KIC 2018/2019 phase 2 for helping the mentor board as the award and company consultants for the construction of the new MPS marketplace | Bologna, September 2018;

• Winner of the Climate-KIC 2018/2019 phase 1 for helping the mentorboard as the award and company consultants for the validation of the business model | Bologna, May 2018;

• Official guest along with Gellify at Orogel, Tetra Pak and Electrolux for the review Roadshow | May 2018;

• Selected out of 190 startups for the first phase of access to the second step of Open Italy 2018 where Sfridoo presented its innovative services at the Milan offices in Talent Garden in front of the innovation managers of: a2a, Acea, Accenture, Alstom, Aeroporti di Roma SpA, AlmavivA, ANAS SpA, Arriva Group, Atlantia SpA, Autogrill Autostrade Tech SpA, BearingPoint, BNL Group BNP Paribas, Bridgestone, Cattolica Assicurazioni, Cisco, DHL, Enel, Indra, Italtel, Jabil, Mediobanca, Poste Italiane, Open Fiber, Oracle, Simav, Sirti SpA, Snam, Sogeit Solutions Srl, Telepass SpA, Terna SpA, TIM, Ferrovie dello Stato Italiane Group, Vodafone, Wind Tre | Milan, April 2018;

• Selected in the first phase to be a part of the second step of the EIT Raw Material 2018 | Bologna, April 2018;

• Winner of the R2B Smau Bologna competition for it’s participation in the technological innovation fair held in Bologna on 7-8 June 2018 | Bologna, June 2018;

• Selected as one of the 6 most innovative startups in the Circular Economy sector by Confindustria Forlì-Cesena during the event “Circular Economy from theory to practice” held at the Teaching Hub of the University of Bologna, Forlì, in collaboration and with the patronage of Confindustria Emila Romagna Research, Confindustria Forlì-Cesena, Cassa dei Risparmi of Forlì and Romagna, Centuriagenzia Innovazione Romagna, Cesena Lab, Alma Mater Studiorum University of Bologna (Department of Industrial Engineering and Department of Electrical and Information Energy Guglielmo Marconi), with the sponsorship of SIR – Sviluppo imprese Romagna, Sogliano Ambiente, AYRION | Forlì, March 2018;

• Official guest along with Gellify for the Bologna Business School “Technology & Innovation Management” Masters Course | Bologna, February 2018;

• Won the “Bologna Città Civile e Bella” Award after getting second place in the “Civic Hackathon – Circular Economy” competition, organized by the Antarctic Center, Hera Group, in collaboration with TIM WCap, media partner Il Resto del Carlino, with patronage of the Municipality of Bologna | Bologna, February 2018;


• Participation in Innovation Culture organized by the Cassa di Risparmio di Firenze Foundation Florence, December 2017;

• Participated in and had a stand at the Ecomondo 2017 fair | Rimini, November 2017;

• Winner of the access to the Investment Climate-KIC 2017 forum at the Ecomondo 2017 fair in Rimini | Rimini, November 2017;

• Part of the Publication of the “Circular Economy, benefits and good practices” book by Marino Cavallo and Daniele Cencioni, Ed. Ambiente, Milan, where Sfridoo is quoted as having the best practice in Italy on page 50 “Sfridoo, the digital service of the Circular Economy” | Bologna, October 2017;

• Winner of the second place prize at the Club Deal VZ19 event and selected for the second event Club Deal Private VZ19 | Cento (BO) Bologna, October 2017;

• Sfridoo participated in and had a stand at the FARETE 2017 fair just outside Bologna fiere | Bologna, October 2017;

• Winner of the acceleration program Le Serre di Aster, organized by ASTER S. Cons.p.A. | Bologna, September 2017;

• Winner of the Hubble Accelerator, first round, organized by the Cassa di Risparmio di Firenze Foundation, Foundation for Research and Innovation for the University of Florence and Nana Bianca srl, Sfridoo receives it’s first funding: round pre-seed € 50,000.00 | Florence, May 2017;

• Sfridoo was selected for the first phase of Climate-KIC 2017/2018 | Bologna, June 2017;

• Stakeholders of the Metropolitan City of Bologna for the European project CESME-Circular Economy for SME, for the European GenY project and for the project Procure | Bologna, May 2017;

• Selected for the final phase of the Social Fare – Foundamenta 3 competition | Turin, May 2017;

• Selected for access to the Startuppato fair with subsequent participation at Toolbox | Turin, June 2017;

Foundation of the startup by the founding members: Battaglia, Cavagna, Lazzaroni after two years of conception| Bologna 27 June 2017;

Do you want to find out how to profit off your waste?

Today with Sfridoo® you can enhance your reuse system and gain tax benefits and environmental benefits in the name of a CSR - Corporate Social Responsibility - of value. Even your company, can become a part of the Circular Economy with the help of Sfridoo

Who we are

Sfridoo®with its team of experts can respond to any of their clients needs because of the flexibility, creativity and innovation of their process, along with their problem solving skills and creation of links between supply chains. Your company can become a part of the Circular Economy too with Sfridoo's help.

marco battaglia sfridoo

Marco Battaglia

CEO & Co-Founder

With Sfridoo we intend to offer concrete tools of Circular Economy to help companies take the first step towards values ​​of sustainability and respect for the environment

andrea cavagna sfridoo

Andrea Cavagna

CSO & Co-Founder

We help companies to take the first step towards the circular economy, thanks to specialised corporate advice

mario lazzaroni sfridoo

Mario Lazzaroni

CFO & Co-Founder

We help companies to take the first step towards the circular economy, through our specialized business advising

francesco marica sfridoo

Francesco Marica

Project Developer - Auditor

The circular models are the near future of the economy and an inevitable evolution for companies and society. Being ready for change will be the winning card

Manuela Ghitti

Visual designer

Beatrice Ginevra Maria Poli

Ufficio Stampa e comunicazione

Alessia Samperi

Alessia Samperi

Sales Account Manager

Simone Tabellini

Simone Tabellini



cesme- interreg europe
climate kic
Hubble acceleration program
aster serre
bologna civic hackathon