Alphabetical order

  • Circular Economy

    Butterfly Diagram

    The circular economy system diagram, known as the butterfly diagram, illustrates the continuous flow of materials in a circular economy.

    There are two main cycles – the technical cycle and the biological cycle.

    In the technical cycle, products and materials are kept in circulation through processes such as reuse, repair, remanufacture and recycling.

    In the biological cycle, the nutrients from biodegradable materials are returned to the Earth to regenerate nature.

  • Circular Economy Companies


    A By-product is a processing waste resulting from industrial processes, which is reused in another production process as a virgin raw material, but does not undergo any processing and recovery.

    By-products, therefore, are those residues that do not fall within the management of company waste, in fact they can be used as raw material in a production chain also different from that from which the by-product was originated.


  • Circular Economy

    Blue Economy

    The Blue Economy is a branch of the Green Economy, an economic model dedicated to the construction of a sustainable economic system through technological innovation.

    The goal of the blue economy is to achieve zero carbon emissions.

    The Blue Economy is based on innovation through the development of physical principles and the reuse of existing resources, for example, using scientific methods such as biomimicry.

    The model was proposed by Gunter Pauli in the book: “The Blue Economy: 10 years, 100 Innovation, 100 Million jobs”.

  • Companies Green Marketing

    BS 8001

    The BS 8001 standard is the English standard published in 2017 by the British standardization body BSI.

    The BS 8001 standard aims to help organizations and individuals to consider and implement more circular and sustainable practices within their businesses, introducing better ways of working, providing more circular products and services or redesigning their entire business model.


  • Circular Economy Green Marketing


    The study and imitation of biological and biomechanical processes in nature and living beings is known as biomimicry and serves as a source of inspiration for the progress of human endeavors and technology.

    Nature is used in the design of technical products and articles as a model, measure and guide.

    The creation of projects based on biomimicry requires an understanding of how natural systems work to apply these principles to human inventions.

  • Circular Economy Green Marketing


    Biomass is the organic material produced by plants and animals that has been specifically treated for use as biofuel in power plants.

    It is a renewable energy source that reduces dependence on fossil fuels. The organic materials from which energy is derived are agricultural waste, green twigs from forestry and agriculture, municipal organic waste, processing waste from the agri-food industry, firewood residues and algae.

    The combustion of biomass produces heat and generates a quantity of carbon dioxide similar to that produced by a typical process of photosynthesis in nature.

  • Circular Economy Companies

    Branding Verde

    With the term Green Branding, we mean all communication and promotion activities, implemented by companies, associations or startups, aimed at enhancing the aspects and values of sustainability of their brand, in line with environmental protection, respecting the principles of environmental sustainability

    Green Branding offers Green businesses creative and effective tools to spread their messages through eco-sustainable communication activities.