Alphabetical order

  • Green Marketing

    Grid Parity

    In energy, Grid Parity means the “parity” between the cost of production of energy from renewable sources and the cost of purchasing energy produced from conventional sources (mainly fossil).

  • Companies

    GRI Standars

    GRI (Global Reporting Initiative) is an international non-profit organization, which has developed a standard, known as the GRI Standard, to provide guidance to organizations wishing to communicate their sustainable performance transparently and comprehensively, through the publication of sustainability reports.

    Reports based on GRI Standards assess the economic, environmental and social impacts of companies, allowing organizations to identify and evaluate their sustainable impact in a comprehensive and transparent way, in order to improve their sustainable performance

  • Green Marketing

    Green Hushing

    The term Green Hushing refers to false or misleading claims of corporate sustainability, and is used when a company has announced a climate goal, but does not intend to clearly advertise its commitment to achieving it.

    It is the so-called “green silence”.

    This can complicate the assessment of corporate climate goals, limit knowledge sharing on decarbonisation, lead to less ambitious goals and miss opportunities for cross-sectoral collaboration.

  • Circular Economy Green Marketing

    Green Deal

    The Green Deal is a comprehensive plan proposed by the European Union (EU) to tackle climate change and achieve carbon neutrality by 2050.

    The main goal of the Green Deal is to transform the EU’s economy to a sustainable, low-carbon, and circular economy that will benefit both the environment and society.

    The Green Deal focuses on several key areas, including:

    • Climate action: The EU aims to reduce greenhouse gas emissions by at least 55% by 2030 and achieve carbon neutrality by 2050.
    • Sustainable energy: The Green Deal aims to increase the share of renewable energy in the EU’s energy mix and improve energy efficiency.
    • Sustainable transport: The EU aims to promote sustainable transport, including the development of electric vehicles and the deployment of alternative fuels.
    • Circular economy: The Green Deal aims to promote a circular economy that reduces waste and promotes the reuse and recycling of materials.
    • Biodiversity: The EU aims to protect and restore biodiversity and ecosystems, including forests, oceans, and freshwater.

    The Green Deal is a significant and ambitious initiative that requires a collective effort from all EU Member States, businesses, and citizens to achieve its goals.

  • Companies

    Green Washing

    Green washing is a term that indicates the practice of using marketing or communication techniques to promote products or services as ecological or sustainable, when in reality they are not or have a very limited environmental impact.

    In other words, it is a way of making a company appear to be committed to the environment without any real action to support that commitment.

    Green washing is considered ethically questionable, as it can be misleading for consumers and hinder real progress in sustainability

  • Circular Economy Green Marketing

    Green Economy

    The green economy is a model of economic development that aims to achieve sustainable economic growth and environmental protection simultaneously.

    The objective of the green economy is to create production and consumption systems that are able to preserve natural resources and promote social and economic welfare.

    This model is based on the idea that sustainable development is only possible if innovative solutions are found to meet environmental and economic challenges.

    In essence, the green economy aims to create a fairer and more sustainable economic system that can meet the needs of current generations without compromising the resources and opportunities of future generations.

  • Circular Economy Green Marketing

    Green Chemistry

    According to a specific idea known as “green chemistry”, chemical and chemical engineering studies are based on the creation of goods and procedures that reduce or completely eliminate the use and production of hazardous substances.

    It refers to the entire life cycle of a chemical, including its creation, use and disposal.

    It is, by definition, the design of chemical products and processes that minimize or completely avoid the use or generation of compounds that could endanger people or the environment.

    Since it is preferable to avoid waste rather than treat it or dispose of it after its production, synthetic arrangements for the use and production of chemicals with the least possible amount of toxicity should be established.