Greenrinsing
The term Greenrinsing refers to a company’s practice of regularly changing its ESG (Environmental, Social, and Governance) targets before they are achieved.
This tactic showcases how greenwashing has evolved and become increasingly sophisticated.
It stems from companies that set ambitious goals but fail to meet them; their rhetoric does not align with sustainability outcomes.
In recent years, we’ve seen a surge in sustainability metrics, claims, and goals, but many are not backed by tangible actions or appear unlikely to be met.