Circular Economy
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Minimum Environmental Criteria: what they are and what they are
Discover the definition of Minimum Environmental Criteria (MEC), the regulations governing them and their impact on Public Administration and companies towards energy transition
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Examples of Circular Economy: 10 corporate initiatives to explore
Let’s explore together how companies, attentive to market dynamics and environmental impact, are progressively integrating circular economy principles into their business models
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How to dispose of industrial waste: 5 effective methods to enhance production waste
Let’s look specifically at a few examples to get started right away with the circular management of company production waste
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What are the pillars of the Circular Economy: the 9R Strategies Framework
The foundation of the Circular Economy lies in “The 9R Framework on the Circular Economy,” a practical outline for the effective implementation of circular models.
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Circular Economy and Artificial Intelligence: benefits and future trends
There are several benefits that the field of Artificial Intelligence can bring to the Circular Economy: from product design and business model management to infrastructure optimization.
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How to enhance thermoplastic composite materials: case study
Is it possible saving through the disposal of thermoplastic materials? Are you looking for a way to drastically reduce the disposal cost of thermoplastic composites and laminates? With the Circular Economy, it is now possible. In fact, these laminated thermoplastics, with the CER codes 07.02.13, 07.02.99, 04.02.09, can be used to replace virgin thermoplastic polymers […]
Glossary
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Greenrinsing
The term Greenrinsing refers to a company’s practice of regularly changing its ESG (Environmental, Social, and Governance) targets before they are achieved.
This tactic showcases how greenwashing has evolved and become increasingly sophisticated.
It stems from companies that set ambitious goals but fail to meet them; their rhetoric does not align with sustainability outcomes.
In recent years, we’ve seen a surge in sustainability metrics, claims, and goals, but many are not backed by tangible actions or appear unlikely to be met.
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Greenshifting
Greenshifting involves companies implying that consumers are at fault, shifting the blame onto them.
This strategy emerges when firms emphasize what consumers can or should do to reduce emissions or positively impact the environment, despite being aware of the significant impact of their products or services.
Advertising agencies are expected to be more cautious about adopting this approach in the future, as it’s one of the more easily identifiable greenwashing tactics.
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Greenlighting
Greenlighting occurs when company communications, including advertisements, highlight particular green aspects of their operations or products, no matter how small, in order to divert attention from environmentally harmful activities conducted elsewhere.
This practice aims to showcase the company in a positive light by emphasizing only certain aspects, while other less sustainable operations might be overlooked.
It’s a strategy that can mislead consumers, focusing their attention on environmentally positive initiatives while neglecting less sustainable activities.
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Greencrowding
Greencrowding is based on the idea of hiding within a crowd to avoid detection, relying on safety in numbers.
While some groups may appear as strong advocates for sustainability, the reality can be different.
Despite large numbers and media commitment, actual actions might be minimal.
Caution is advised when evaluating such initiatives, checking the real progress against stated objectives.
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Mobility as a service
Mobility as a service is a business model in which public and private transportation services are offered as one integrated service. In this mobility model, the user does not own the means of transportation but pays for its functionality for a limited period of time.
MaaS services can include car sharing, bike sharing, e-scooter sharing, and other mobility services.
In addition, MaaS services offer a number of benefits, including: increased flexibility, increased efficiency, and increased sustainability.
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Biogas Plant
A biogas plant is a facility that uses anaerobic digestion to produce biogas from organic material.
Biogas is a renewable fuel that can be used to generate electricity, heat, or vehicle fuel.
Biogas plants can be built in a variety of sizes, depending on the volume of organic material they need to process empossible in a variety of sectors, including agriculture, the food industry, the beverage industry, and the wastewater treatment industry.